Privacy Notice

The Data We Collect About You?
Personal data means any information that can be used to identify directly or indirectly a specific individual. We
collect your personal data in order to provide tailored products and services and in order to analyze and continually
improve our products and services.
You provide us with your personal data when you register your personal details on our website.

The personal data we collect includes:
A. Information you provide to us: We receive and store the information you provide to us including your identity
data, contact data, biometric data, delivery address and financial data. These types of personal data may include:
i. contact details (such as your name, postal addresses, phone numbers and email addresses),
ii. demographic information (such as your date of birth, age or age range and gender),
iii. online registration information (such as your password and other authentication information),
iv. payment information (such as your credit card information and billing address),
v. information provided as part of online questionnaires (such as responses to any customer
satisfaction surveys or market research),
vi. competition entries/submissions, and
vii. in certain cases your marketing preferences.

We strive to provide you with choices regarding the Personal Data that you provide to us. Where required by law, if
you wish to have your Personal Data used by All Things New to provide you with a personalized experience/targeted
advertising & content, you can indicate so through the relevant tick-box(es) located on the registration form or by
answering the question(s) presented by our representatives. If you decide that you no longer wish to benefit from
this personalization, you can opt-out or adjust your preferences at any time by closing your account or by sending an
email to amandarefuge@allthingsnewshoes.com 

Cookies and other Identifiers
A cookie is a small file of letters and numbers that we put on your computer, mobile phone or tablet if you agree.
Cookies allow us to distinguish you from other users of our website and mobile applications, which helps us to
provide you with an enhanced browsing experience. For more information about cookies and how we use them,
please read our Cookie Notice:

How We Use Your Personal Data
We use your personal data to operate, provide, develop and improve the products and services that we offer,
including the following:
A. Registering you as a new customer.
B. Processing and delivering your orders.
C. Managing your relationship with us.
D. Enabling you to participate in promotions, competitions and surveys.
E. Improving our website, applications, products and services.
F. Recommending/advertising products or services which may be of interest to you.
G. Enabling you to access certain products and services offered by our partners and vendors.
H. Complying with our legal obligations, including verifying your identity where necessary.
I. Detecting fraud.

Legal basis for the processing of Personal Data
We will only process your personal data where we have a legal basis to do so. The legal basis will depend on the
purposes for which we have collected and used your personal data. In almost every case the legal basis will be one of
the following:
A. Consent: For example, where you have provided your consent to receive certain marketing from
us. You can withdraw your consent at any time, including by clicking on the “unsubscribe” link at
the bottom of any marketing email we send you
B. Our legitimate business interests: Where it is necessary for us to understand our customers,
promote our services and operate effectively, provided in each case that this is done in a legitimate
way which does not unduly affect your privacy and other rights.
C. Performance of a contract with you: This would also apply where we need to take steps prior to
entering into a contract with you. For example, where you have purchased a product from us and
we need to use your contact details and payment information in order to process your order and
send the product to you.
D. Compliance with law: Where we are subject to a legal obligation and need to use your personal
data in order to comply with that obligation.

Data Retention
We will take every reasonable step to ensure that your personal data is processed for the minimum period necessary
for the purposes set out in this Privacy Notice. Your Personal Data may be retained in a form that allows for
identification only for as long as:
A. We maintain an ongoing relationship with you. This will enable us to improve your experience
with us and to ensure that you receive communications from us
B. Your Personal Data is necessary in connection with the purposes set out in this Privacy Notice and
we have a valid legal basis,
C. The duration of: (i) any applicable limitation period (i.e., any period during which a person could
bring a legal claim against us), and
We will actively review the personal data we hold and delete it securely, or in some cases anonymise it, when there is
no longer a legal, business or consumer need for it to be retained.

Data Security
We have put in place security measures to prevent your personal data from being accidentally lost, used or accessed
in an unauthorised way, altered or disclosed.
In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who
have a business need to know. They will only process your personal data on our instructions and they are subject to a
duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any
applicable regulator of a breach where we are legally required to do so.

Your Legal Rights
A. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your
personal data changes during your relationship with us.
B. Under certain circumstances, you have rights under data protection laws in relation to your personal data,
including the right to access, correct or erase your personal data, object to or restrict processing of your personal
data, right to ask that we transfer your personal data to a third party, and unsubscribe from our emails and
newsletters.
C. Where you wish to permanently delete your data from our website and other applications, you can choose the
option of closing your account. You can close your account by clicking on this link and following the instructions.
Once your account is closed, all products and services that you access through your account will no longer be
available.
D. We can refuse to accede to your request where it is unreasonable or where you have failed to provide additional
information necessary to confirm your identity.

Buyers agree to processing of their personal data in accordance with the terms of All Things New Boutique Privacy Notice and Cookie Notice.
All Things New Boutique shall process all personal data obtained through the marketplace and related services in accordance with the terms of our Privacy Notice, Cookie Notice and Privacy Policy.

Sellers shall be directly responsible to buyers for any misuse of their personal data and All Things New Boutique shall bear no liability to buyers in respect of any misuse by sellers of their personal.